Yardvertising: local ad space marketplace
A marketplace where homeowners, shopfronts and other space owners can rent visible frontage to advertisers.
Yardvertising helps advertisers rent local frontage: yards, fences, windows, shopfronts and other everyday spaces that usually sit outside standard media buying.
- Product
- Hyperlocal advertising marketplace
- Audience
- Local advertisers, homeowners, shopfront hosts and operators with visible space to rent.
- Live site
- yardvertising.com
- Work involved
- Marketplace product design
- Listing and inventory flows
- Campaign approval mechanics
- Payments and booking logic
The fence nobody was renting
A local business usually needs attention on a particular street or in a particular suburb, and the advertising available to them is priced and aimed for something much broader. Meanwhile the corner block with a fence facing 4,000 cars a day earns its owner nothing. Both sides of that trade exist. There was just no straightforward way to make it.
A marketplace for frontage
Yardvertising treats visible space as inventory. Hosts list what they have, whether that's a yard, a fence, a shop window or a counter, and set what it costs per day. Advertisers browse by location, see what's available at street level, and request a booking. Nothing goes up in public until the host has approved the campaign, which matters when the space in question is attached to someone's house.
Who it suits
This works for campaigns where being in the right place beats being seen by the most people: a cafe opening two streets away, a trade covering one suburb, a local event. It also gives space owners a reason to look at a blank fence differently.
Build notes
- Host listings for yards, fences, windows, counters and other visible frontage.
- Advertiser browsing for local ad space at street level, suburb by suburb.
- Campaign approval, daily pricing and on-platform payment patterns for small operators.
