Reviewey is a proof-backed review product for Australian businesses and customers. The idea came from a tradie tired of chasing unpaid invoices and being powerless against difficult clients, so it turns reviews into a two-way record tied to a job, not a drive-by comment.
Where it came from
Reviewey started with a tradie client, an unpaid invoice and the familiar feeling that a business has very little protection when a job goes bad. Review sites don't help with that. They point in one direction: customers rate businesses, businesses wear the risk, and the context behind a one-star review stays invisible to everyone reading it. Their instinct was that both sides of a job have a reputation on the line, and that became the product.
A month before a line of product code
We spent about a month with the client turning a broad gripe about bad clients into a specific set of features. Then we prototyped the parts that needed proving before they were worth committing to, and kept working the idea forward from there until it was ready to launch. That month is the reason Reviewey has a point of view instead of being another review site with a different logo.
Reviews that point both ways
Australian trades and service businesses get a place to be reviewed by verified customers, and they can review customers back after a job. Proof that a real relationship existed sits at the centre of it, which makes the record harder to game and worth more than anonymous sentiment.
The data problem
A two-sided platform raises the stakes considerably. It's not only businesses signing up. Customers hold accounts too, and every review ties a named person to a real job at a real address. That's sensitive personal information with rules attached about how it's stored and used, so the reputation model and the data protection had to be designed together rather than one bolted onto the other.
The reputation passport
For a business, Reviewey is a cleaner way to show good work and spot a risky customer before the quote goes out. For a customer, the record becomes portable. A history of paying on time and treating tradies decently is worth something, and the passport is what turns it into better treatment, incentives and rewards on the next job.
Build notes
- Reviews linked to proof that a business relationship existed.
- Business and customer profiles designed for accountability on both sides.
- A reputation passport concept customers can carry into future bookings, incentives and rewards.
