L’Artemis is a Wollongong couture boutique offering dress hire, purchase and private fittings. We developed its digital strategy and strengthened its online presence through website design, SEO, social media and booking integrations, customer journey improvements and online advertising.
A coordinated online presence
Website, search, social media and advertising were treated as parts of the same customer experience. We developed the strategy around how customers discover L’Artemis, understand the offer and take the next step, then applied it across the site and campaign work.
Website and customer journey
We redesigned and refined key areas of the website to make the collection, hire and purchase options, private fittings and booking process easier to navigate. Social media and booking integrations connect discovery with enquiry and appointment paths, while the SEO work gives the main services and collections a clearer search presence.
Advertising strategy and design
We developed the online advertising strategy and campaign creative for Meta and Instagram. The designs use L’Artemis’ own models, garments, logo and typography across a varied set of ads for bridal, formal, pageant and event customers. Each ad is designed for mobile placement and directs customers towards fittings, hire or purchase enquiries.
Build notes
- Reviewed and refined key website pages around the journey from discovery to enquiry, booking, hire or purchase.
- Integrated social media and booking pathways with the website so each channel supports the same customer journey.
- Improved page structure and content for search visibility across L’Artemis’ main services and collections.
- Developed online advertising strategy and creative for Meta and Instagram using L’Artemis’ brand assets and product imagery.