We redesigned and developed Cosmetic Enhancement's Shopify website in full, with a custom theme, responsive layouts and Timely booking integration. Working in a regulated industry meant the wording, treatment names and imagery also had to meet Ahpra and TGA advertising requirements. That compliance work was part of the redesign.
Designed around the clinic
Cosmetic Enhancement is Debbie Lamkin's clinic in Toowoomba. We handled the full redesign and development on Shopify, building a custom theme around its portrait photography, burgundy identity and treatment information. The homepage introduces Debbie and the clinic, while the treatment directory gives visitors a way to explore facial consultations, skin, body and skincare services.
Designing within strict advertising rules
Cosmetic clinics operate in a regulated industry, and the advertising rules reach into the details of a website. Ahpra's requirements cover how procedures, risks and results are presented, including the images used. TGA restrictions on advertising prescription-only medicines also affect treatment names and descriptions. We worked through the site's wording, treatment naming and image choices against those requirements as part of the redesign. The content needed to explain the clinic's services clearly, with consultation, suitability and risk information given proper space.
The mobile layout needed its own attention
The desktop homepage pairs a large portrait with the clinic's introduction. On a phone, the image and copy stack, navigation becomes a compact menu, and booking stays within reach in the header. That attention carries through to the treatment pages, where people need room to read before deciding whether to book a consultation.
Connected to appointment booking
We integrated Timely into a dedicated booking page. Visitors can choose an appointment through the embedded booking service, with the clinic's address and contact details close by. A direct link to Timely provides another route if the embedded form doesn't load.
Build notes
- A custom Shopify theme carrying the clinic's burgundy identity through navigation, treatment pages and booking.
- Distinct desktop and mobile layouts for the portrait-led homepage and treatment directory.
- Wording, treatment names and image choices reviewed and adapted to meet Ahpra and TGA advertising requirements.
- Timely appointment booking embedded in the site, with a direct booking link and phone contact available alongside it.