Insights
Advice, thoughts and opinions on software, AI, industry and the work behind it.
Custom mobile apps are not always out of reach
The expensive imagined product is rarely the right first version. Start with the smallest app that changes the work.
AI for agriculture on the Darling Downs: where the useful work starts
AI in agriculture works best when it respects the season, the paddock, the shed and the spreadsheet.
The page-one SEO promise is grifter bait
Good SEO is useful. Page-one guarantees, fake-local pages, mystery link packages and keyword theatre are where the grifters show up.
Toowoomba app development for businesses that have outgrown spreadsheets
Custom apps are often the cleanest way to turn a local process into a reliable business system.
AI can help you build software. Who keeps it running?
AI lowers the cost of the first build. The work after launch still needs judgement, ownership and maintenance.
I've been told to use AI in my business. Where do I start?
If AI still feels like a chat box rather than serious business technology, start here.
From proof of concept to production AI: the hard middle
The demo proves it is possible. Production proves whether the system survives ordinary business work.
Prompts are not an AI strategy
Prompt tips help individuals. Business AI needs systems, data access, rules and ownership.
Toowoomba AI consulting: a practical guide for local organisations
What Toowoomba organisations should expect from an AI partner: clear use cases, safe data handling, working systems and local context.
Toowoomba startups building AI products: start narrower than you want
AI products succeed when they solve one painful workflow better than the generic tools already available.
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